From the YouTube video (seen below):
"The Big Blue Test takes place every November leading up to World Diabetes Day on Nov. 14. The campaign reinforces the importance of exercise in managing diabetes. People with diabetes are encouraged to do The Big Blue Test any day between November 1 and November 14 at midnight Pacific Time, by testing their blood sugar, getting active, testing again, and sharing the results online at http://BigBlueTest.org.
In 2011, in connection with the number of people that DO The Big Blue Test, a donation from Roche Diabetes Care will benefit more than 8,000 people with diabetes in need. Five nonprofit organizations focused on helping underserved areas with a high incidence of diabetes in the United States will each receive $10,000, while $25,000 will go to support the work in Latin America by the International Diabetes Federation's Life for a Child Programme for a total of $75,000 in Big Blue Test grants to be funded."